What is a Target Audience?

A target audience is the specific group of people you want to reach with your marketing messages. They are the individuals who are most likely to be interested in your products or services, and they are united by some common characteristics, like demographics and behaviors. The more clearly you define your target audience, the better you can understand how and where to reach your best prospects. It’s like setting a GPS for your business – you need to know the destination to get the right direction!